Innovative market-opening cosmetic glass bottle packaging industry

[China Glass Network] As a glass packaging industry closely related to the cosmetics industry, with the rapid development of the cosmetics industry, it will bring prosperity and development of the "vial bottle" manufacturing industry, which has developed from the foreign glass packaging industry in the cosmetics industry. It can be seen. Judging from the ambitious expansion plans of some foreign glass manufacturers, the cruel competition is around us, which will definitely affect the glass packaging industry in the domestic cosmetics industry. For the glass manufacturers in the domestic cosmetics industry, instead of “reinforcing the dead”, why not build a strong defense line and hold the piece of cake that belongs to you?

Past and present in the glass packaging industry

After several years of difficult and slow growth and competition with other materials, the glass packaging industry is now out of the trough and regaining its former glory. In recent years, the growth rate of the glass packaging industry in the cosmetic crystal market is only 2%. The reason for its slow growth is that competition from other materials and global economic growth are sluggish, but now it seems to have improved. On the positive side, glass manufacturers benefit from the rapid growth of high-end skin care products and the high demand for glass products. In addition, glass manufacturers are looking for opportunities to develop and market newer production processes from emerging markets.

In fact, overall, although there are competing materials in the professional line and perfume market, glass manufacturers are still very optimistic about the prospects of the glass packaging industry and have not shown lack of confidence. Many people believe that these competing packaging materials can't be compared with glass products in attracting customers and expressing brands and crystal positions. BuShed Lingenberg, head of marketing and external relations at the Gerresheimer Group (glass manufacturer), said: "Perhaps countries have different preferences for glass products, but France, which dominates the cosmetics industry, is not so eager to accept plastic products." However, chemical materials are professional and There is no place in the cosmetics market. In the United States, DuPont and Eastman Chemicals manufacture products that have the same weight as glass products and feel like glass. Some of these products are already involved in the perfume market. But Italian company North American head Patrick Etaubkrd expressed doubts about the plastic products that can compete with glass products. She believes: "The competition we can really see is the outer packaging of the products, and the plastics manufacturers think that customers will like their packaging style."

Glass packaging industry opens up new markets

Opening up new markets will undoubtedly lead to the development of the glass packaging industry. For example, Sain Gobain Desjongueres (SGD) is a company seeking international development. It has established a number of companies in Europe and the Americas, which has a large market share worldwide. .

However, two years ago the company encountered considerable difficulties, leading the leadership to decide to close a batch of glass furnaces. SGD is now preparing to develop itself for emerging markets. These markets include not only the markets in which they have been involved, such as Brazil, but also markets that are not involved, such as Eastern Europe and Asia. TherryLeGoff, director of marketing at SGD, said: "Because major brands are expanding new customers in the region, these brands also need glass suppliers."

Simply put, whether it is a supplier or a manufacturer, they are looking for new customers when expanding into new markets, so glass manufacturers are no exception. Many people still believe that in the West, glass manufacturers have an advantage in glass products. But they insist that the quality of glass products sold in the Chinese market is worse than in the European market. However, this advantage cannot be maintained forever, so Western glass manufacturers are now analyzing the competitive pressures they will face in the Chinese market.

Asia is a market that Gerresheimer has not yet set foot in, but German companies will never turn their attention away from Asia. Lin-genberg firmly believes: "Today, to be successful, you must take the path of true globalization."

For glass manufacturers, innovation stimulates demand

In the glass packaging industry, innovation is the key to bringing new business. For Bormioli Luigi (BL), the recent success has been due to the constant focus on product development and development. In order to produce perfume bottles with glass stoppers, the company has improved production machinery and equipment and reduced production costs. Last year, the company made a new type of Perfume Bottle for Bond NO.9 and France, Cartier perfume company. Another development project is to make a comprehensive decoration around the glass bottle. This new process enables the manufacturer to simultaneously Produce multi-faceted glass bottles without having to etch one surface at a time as before. In fact, Etchaubard pointed out that this production process is very novel and there is no similar product on the market. He also commented: "New technology is always a very important thing. We always find ways to showcase our products. In every 10 of our ideas, there is usually one idea that can be implemented." BL also appeared. Strong growth momentum, in recent years, it is estimated that its business volume has increased by 15%, the company is now building a new glass furnace in Italy.

At the same time, there are reports that there is a small glass manufacturer named A1-glass in Spain. The annual sales of glass containers are 6 million US dollars, of which 2 million US dollars are created by semi-automatic equipment that produces 1500 glass products in 8 hours. The $4 million was created by automated equipment that produces 200,000 sets of products per day. Albert, the company's marketing manager, commented: "Two years ago, sales fell, but the overall situation improved a few months ago, and new orders are made every day. Things are often like this, business is good or bad, never It will be static."

Influenced by a newspaper called "Rosier", Alelas. The company purchased a new automatic blowing machine, and the company used this new technology to design a flower-like perfume bottle for the French makeup company. In this way, Albert expects that as customers learn about this new technology, they will love the perfume bottle of this style.

With the continuous deepening of technological innovation, innovation is a factor driving market development. For cosmetics and professional products, its development prospects are very optimistic, and it is also promising for the glass packaging industry.